During an international panel discussion, Aslı Filinta encouraged her audience to be more creative with their style and exit the unreasonable and destructive fashion trends and demands. The designer stated, ‘We can find new creative ways to motivate people and make sustainability cool again!’ and urged the audience to use creativity to cultivate compelling imagery, narratives, films, and influential figures to capture consumer behavior.
Following this statement, Aslı Filinta and her team started imagining an entertaining video series promoting upcycling as the designer transforms unused clothing into new garments. Inspired by the DIY culture, the team started working and created a pilot episode for the video series involving the famous Turkish singer/songwriter Nil Karaibrahimgil. The successful pilot episode has already reached thousands, setting a pioneering example of how sustainability, fashion, and media can come together effectively.
In this engaging video series, Aslı Filinta visits the homes of influential change-makers to upcycle their discarded fashion items. Each episode features a reality TV-style format in which Filinta explores the host’s wardrobe, discussing upcycling methods inherited from culture and family. As the clothes are transformed, memories are revealed, and stories emerge. Everything begins with cutting the fabric and combining pieces to create new garments. The final reveal showcases the transformed clothing, and everyone is invited to consider upcycling and have a new way of looking at our disposed-of clothing. Are you ready to Cut?
Director: Recep Bozgoz Project
Coordinator: Tuğçe Savaş
Communications: Gözde Filinta
Brand Manager: Baktygul Sarybaeva
Music: Artlist
Special Thanks: Esin Topbaş, Berrin Karaibrahimgil,
Serdar Erener, Savaş Karahan, Aynur Genç